Novo, a brand under Badri Electro Supply And Trading Company (Bestco)L.L.C. (BESTCO) was founded in 1975 in Dubai. Their aim was to procure and sell high-quality electronic goods and home appliances for a competitive price. The company holds a successful position in this market by setting up its own brand. Novo has a wide range of products like LCD Television, Audio Systems, DVD/VCD Players, Car Audio & Speaker, Telephones, Home & Kitchen Appliances such as mixers, grinders, vacuum cleaners, gas tables, Heaters, Air Conditioners, Washing Machine, Refrigerators and many more. Now Novo electronic products are available at WeMENA directly from authorized distributors and suppliers. Buy in bulk for the best prices without the hassles of intermediaries.